President launches nationwide online initiative. Cox leads the way in connecting low-income customers — VIDEO

ATLANTA — President Barack Obama unveiled ConnectALL, an initiative to help Americans from across the country, at every income level, get online and have the tools to take full advantage of the Internet. As part of the announcement, Cox Communications was recognized for new investments it is making in Connect2Compete, its discounted Internet service program for low-income K-12 families.

“Today’s digital classrooms are tomorrow’s connected businesses. The investments we are making in closing the digital divide help ensure our students are prepared for their careers and life-long success after school,” said Cox Communications President Pat Esser. “Together with partners like Univision, we are committed to closing the homework gap for all students, no matter where they live.”

With a focus on making the process even easier for every eligible low-income family with K-12 children in its footprint, the company will host more than 200 events across the country in 2016, signing up at least 100,000 low-income Americans for the program. Later this year, the company will launch a media campaign in partnership with Univision, promoting discounted internet service and digital literacy tools available to Hispanic families through Univision’s stations and across Cox’s media properties. The campaign will reach Cox’s six million customers nationwide through live programming, public service announcements and community events in such markets as Phoenix, Las Vegas and San Diego.

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Video courtesy of Cox

Source: Cox

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